A boutique branding studio with big agency DNA.

CGL is run by Saara Salama — creative director, strategist, and the person who actually works on your brand. With a small, trusted team of designers behind her and a wider network of specialists she brings in when needed, CGL punches well above its size.

We've been doing this since before "AI-native" was a selling point and before every agency claimed to be global. We just got on with it.


Saara Salama (Founder & Creative Director)

Nearly 20 years in the industry. Master of Arts. Award-winning creative. The kind of background you don't usually find running a boutique studio — but that's exactly the point.

Saara has worked every side of the creative business: in-house brand roles, top advertising agencies, directing campaigns, producing events and films, designing fashion brands (yes, Vogue-approved ones), shooting and studying photography at Masters level. She's been the client, the agency, the director, and the designer.

That breadth is what makes CGL different.