Sauna Culture
In the Sauna Culture collaboration, our mission was to design out a Scandinavian-inspired (notice the steaming Sauna Man, "hiisi", inspired by Finnish folklore) quirky wellness brand for a new franchise on the West Coast of the USA.
Client
Sauna Culture
Description
We created a simple, fun and memorable brand identity and key messaging system that stands out in the wellness market.
Services
Brand Strategy Creative Direction Image Production
The orange highlight color against the green background creates a visual connection to the heat of the sauna.
